Technology For Agents

If you’ve been a subscriber to Top Producer, you’ve inevitably heard from their sales staff regarding the new Market Snapshot software being rolled out to many markets in the US.

This product will allow you to get great looking market updates for both buyers and sellers, which include sold history graphically mapped on a dynamic map. The map looks to be built using Microsoft Live technology, and buyers are updated by zip codes where sellers are updated based on a pre-determined radius.

The Market Snapshot provides valuable and timely data which addresses at-a-glance additional questions that consumers may have. This ability to trigger additional questions and concerns helps to shape a valuable dialogue with the sponsored agent and the inquiring consumer. This positions the agent as the interpreter rather than the simple provider of data which helps facilitate the first telephone contact. - Top Producer Market Snapshot

What I Don’t Like

My only gripe with this software is the lack of a clear conveyance of pricing. The market snapshot when purchased stand-alone comes at a price of $79.00. The fact that is commonly left out of the sales pitch is that this supports only 150 active reports at any given time.

If you were planning on using Market Snapshot to farm geographic areas, and use it to break the ice when gaining market share of a neighborhood, you might run into a snag. If you go over 150 active reports, the price doubles. I’ve discovered the Top Producer actually has pricing plans into the quadruple digits.

If you are thinking of purchasing this product, be sure to investigate the pros and cons of adding it to your business. Like all added expenses, everything must be held accountable for an increase in production. If Market Snapshot from Top Producer doesn’t justify this increase in production, then it may not be a worthwhile expense to your business at this time.

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