Every real estate agent should have a website. Most agents use their site to merely establish an online presence deemed essential by their peers, coaches, and nearly anyone with a pulse. An elite few use their sites to generate leads online. And they’re good at it.
Generating a substantial portion of leads online is one thing, but what good is all those leads if you don’t have the skills to convert them? Online leads are a different animal; there isn’t normally a fast turn-around time on them. Conversely, you’ll find that it’s quite common for an internet lead to be at least six months away from buying a home in your city.
Intimidating? You’ll have to muster more keystrokes than you can imagine. Emails galore will be flying out of your box o’ lights into the vast void known as the internet. It’s the life of an internet lead converter, and if you want to play in this ball game, you have to get used to it.
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Here’s a new light on the never ending debate of forcing registrations: Do you feel that open registrations encourages more organic linking to your site? Organic links are links that you get back to your site which you did not actively pursue to create; they were created solely by the will of a random internet user.
The etiquette I’ve sort of self-discovered among the online community is that you never share a link to a site that forces you to register. You may get a few testy remarks for doing something like that. A better way to get links shared among internet users is to not force them to register, thus not violating the etiquette.
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This is something that’s been really bugging me lately. Have you ever had an issue you were dealing with, where the pros and cons of both sides were pretty much equal? A “pick your poison” scenario?
This is how I feel with the debate between forcing registrations on a real estate website vs. not forcing registrations. It’s a constant debate with myself and other real estate agents who generate a substantial portion of their leads online.
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Mar20
Mashable just came out with a great post listing the 20 best SEO plugins for Wordpress. Techforagents is built on Wordpress, and I find it to be one of the easiest to use platforms around.
If you have a blog, be sure to give some of them a try. Among the list, I personally use:
- All in One SEO Pack – This is the “jack of all trades” SEO plugin for Wordpress that was recommended to me numerous times. It let’s you edit Title tag structures, meta information, and a long list of other useful options.
- Google XML Sitemaps – Submitting your sitemap to search engines helps them get to your content faster. This plugin will help you create that sitemap faster.
Get the full list over at Mashable.
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