On Labor Day, Google released some tidbits of information about a browser they had been working on internally. It’s name is Google Chrome, and it’s built from the geniuses we all have come to love at Google. It’s release was given out via a comic (not kidding; but take a look!), whose screenshot you see at the left. Click on the screenshot to look at the comic in it’s entirety.
Google will be offering up a beta of it’s new browser today, and that has yet to be released. This post will be updated when I get more information.
What does this mean to real estate agents? You may have already experienced this dilemma with having multiple browsers (IE, Firefox, and Safari are probably the most popular). Many web pages have to be optimized to view well in any particular browser; what looks great in Internet Explorer may not look so great in Firefox and vice versa.
With a new browser in the playing field, we may now be inclined to optimize for yet another browser. No one has really tested Google Chrome just yet, but I will definitely be testing all my sites in the new browser the moment the beta is released.
Many have concerns with the amount of tracking Google has with their search engine alone, and now they’ll (possibly) be able to track your every move on the internet even when you’re off of Google.com. It’s the information age, and with this new browser I’m sure Google is poised to get a flood of information regarding your searching habits.
Would there be negative implications on this? Possibly. The possibility is there that your searching habits will be tracked and sent back to Google. Fortunately, their browser claims to have a privacy mode that will not track any of your online surfing either to Google or locally to your computer.
What About The Good?
I love Google. Anyone that knows me will tell you that I’m a Google fanatic. Everything they touch has that simplistic feel, and just “works”. I’m happy that their introducing Google Chrome into the world, and excited that it’s all open source information.
Hopefully Google Chrome will help drive innovation in internet browsers. When browsers were first created they were mostly built to interpret text, while now-a-days you’ll notice that there are some awesome and interactive websites out there. I’ve personally always enjoyed the homepage for 2Advanced Studios.
Perhaps the searching habits they will undoubtedly gather will help them serve you better advertisements, or possibly help them get you to where you need to go faster. By keeping track of your searching habits, perhaps they’ll also be keen on which sites are malicious, thus allowing them to protect more users against viruses and spyware.
It’ll be interesting to see how this all turns out, but I will definitely update this post as soon as I learn more. I’m thinking the following link will get you to where you need to go once the beta goes live, but right now it’s just a redirect.