Sending any kind of marketing to your past clients has always been a great way to keep in touch with your past clients and anyone you’ve built a solid relationship with. One of the tried and true avenues are newsletters, but have you considering investing in newsletter templates to spice things up a bit?
Sending your newsletters through the post office is costly and besides – who wants to spend more on marketing in a down economy? Consider lowering your expenses by converting your newsletters to email. Below, you’ll find 5 awesome email newsletter templates that you can begin using in your real estate business.
Karma Newsletter Template
What can you do with 20 different colors and 10 various modules for content? Anything! Even better is that it comes ready to be integrated with MailChimp; software built for your email newsletter marketing.
Life Newsletter Template
This newsletter comes in tons of different formats, but the best for real estate is probably the full text layout with images sprinkled in here and there. Life comes with 6 layout options and 6 color options, leaving you the flexibility to mold your newsletter to your own tastes.
Vivid Newsletter Template
Want to really get your client’s attention? This bright newsletter, named “Vivid” (how appropriate!), comes in three color variations and has a few layout options as well.
Picking a newsletter template like this is probably more of a risk, but if you can get more attention by being a little different, you might be able to attract more clients than traditional email marketing would. It’s best to A/B test this, meaning try your normal email newsletter for a week, track results, then make a switch and compare the click-through rates. Which performs better with your client base?
Door Newsletter Template
I love the door newsletter theme because of it’s big spot for your mugshot. The theme also has a bigger focus on the text, which should help getting more of your message in.
Another idea is to include a call-to-action in that spot, rather than your business photo. Consider including an image link to your property search to increase your conversions with both your newsletter and personal website.
Pure Text Email Newsletter
Perhaps you’re just looking to send over the latest news without having to choose, crop, and resize the images you decide to include? If that’s you, then consider the “Pure Text” email newsletter by artwork79.
This theme allows you to have a prime focus on sending useful information to your past clients, and not just a newsletter filled with fluff. If you do choose this theme, be sure to spend some quality time on the information you send. Make sure you consider adding information that they would find very useful so that they’re looking to get it each month.
